The game is free to play; however, in-app purchases are available for additional content and in-game currency.
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Additional information: This game is intended for an adult audience and does not offer real money gambling or an opportunity to win real money or prizes.
Pincus also added that Zynga is addressing near-term challenges by reducing costs and reflecting on their strategic priorities in their new game pipeline.
Zynga sells advertising sponsorships as well as a part of some of their games like tie-ins with movies and several other brands.
This might lead to more meaningful associations in the course of life.